Conceptual Shoe Campaign: UGG

Brief: Create and produce a conceptual photography ad campaign for a brand of shoes. The shoes cannot appear in the campaign, you must visually show the selected concept in some other way than shooting the product. The campaign should capture a brand story.

Project: How do you create a shoe advertisement without using the shoe? You focus on the value change that the brand brings the customer:

UGG has found itself at the intersection of comfort, luxury and fashion - differentiating itself not just as functional, but as the fashionable choice to remain comfortable. They collaborate with high-end designers and work on campaigns highlighting inclusivity and self expression. 

UGG emphasizes that true style isn’t about conforming to trends, but about embracing who you are—and doing so comfortably.

Independent Project